You can send out chase up emails as frequently as you like, but don’t forget, that each time they receive an email from you there is a link at the bottom that asserts ‘un-subscribe’. If your mails are nothing apart from an obnoxious sales spiel a lot of the people on your list will be hitting the un-subscribe button and you do not want that. So take care that you continue to offer them something that they can gain advantage from and not only a sales pitch.
Of course, the entire point of gathering your website visitors name is to hopefully turn them into a purchasing buyer. And they will not ever come back. That’s the reason why using an opt in e-mail list is important. Remember that the folks on your list probably get lots of emails each day and you would like to make yourself stand out, you need to show them the information in your e-mails will help them and that it’s worth their effort to open and read your e-mails. If you can attain that your e-mails will be the ones that get opened on a regular basis.
To build trust and concord with your website visitors use an automated auto-responder system and opt in e-mails. The more of your business that may be automated the more time you will need to do other jobs that have to be accomplished, like spend time at the beach!.