Monthly Archives: April 2011

You Can Easily Tap Into Massive Traffic Using Foreign Language Marketing

Posted by on April 2, 2011 No comments

You will discover a lot of online marketers who recognize the value, and profit possibilities, of marketing in international languages. Maybe this is not done by many online small businesses because they are really not sure precisely how to do it. The percentage of non-English speaking users on the net, around the world, signifies eighty percent of the overall. Hence you know that we are talking about a lot of potential, and we speculate you are not taking part. It is merely doing business and doing what is needed, and the potential gains to your business can be significant. Getting your content and marketing converted is an understandable concern. You can discover qualified translators at freelance websites, and subsequently you can talk with them. In the beginning, you can have a part of your site content and marketing converted.

Furthermore, another point about translating content is to make sure you do not accidentally undermine your efforts. We are referring to using the appropriate approach with various languages and cultures. For example, numerous times you can easily get by with a somewhat informal style of writing and expression in the US or even in other English speaking countries. But that isn’t going to hold true for some countries, and informal writing is not going to be well received. So the ideal approach is to remain conservative and professional with your translations. So a keyword phrase that is a very strict translation might not be what is used in search. What we are really dealing with is using the right keyword phrase translations in your material. As you can easily see, any type of non-human translations can cause all kinds of problems if you use them.

There continues to be some talk about domains for foreign markets, and the problem is using a country code domain or essentially something such as a subdomain. The explanation for a country code specified domain, with a prefix, is that it is better for local search. That is not actually the simplest and most successful approach for several good reasons. If registering a lot of new domains is not a concern, then the greatest possible problem may be targeting for the suitable locations. Various approaches, or alternatives, entail simply using a subdomain or a directory subfolder that needs the slash and suffix.

The Art of Gaining New Testimonials

Posted by on April 1, 2011 No comments

If you want to turn more prospects into customers, you have to get their trust before they will buy products. Instead, you must get good comments and feedback from the customers that you already have so that you new customers will see that they are truly content. There are tons of great products that are not seen because they don’t have good testimonials verifying their worth. If you’ve been online for a while, then the use and prevalence of fake testimonials is nothing new to you. The situation has gotten so bad that there’s been a backlash in some markets about testimonials with many people largely ignoring them. Obviously this is presents a challenge for all online businesses that are not huge corporations or well known. The basic requirements are a picture with their name and location, and actually anything you do can be faked – so it’s tough.

Testimonials that only provide less than the recommended basic information are probably next to useless, in our opinion. Yes, we all know, or should know, that using totally fake testimonials is illegal in probably most countries, but still that doesn’t stop some online marketers from doing it. Just do what is right, and you know what’s right and best to provide with your testimonials; do that and you can feel good about it and not worry. A picture helps the visitor to relax a bit more and believe the testimonial is genuine. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. You’ll find that most customers will be agreeable to the request for a photo, but not all will. However, if your customers or a third party pitches you against your competitors and compares your service throwing positive light on it, it will be counted as a valid insight and will be taken seriously.

Now you have a simple and effective method to get terrific and balanced testimonials. Look at this process as something that is ongoing, and if you just do it you’ll have all you need.