You need to look something up so you type your subject into The search engines. You pick out one of the results that Google has called up for you and click it. Then, once the page loads, you get a big surprise. Instead of being given helpful content that will help you find out more about your subject, you are presented with a pop up. This is an ad that refuses to be shut down no matter how hard you try–until you enter your e-mail address into it. Eventually you are so irritated that you just close down your browser completely. The manager of that website has gotten the better of you!
So many individuals really really can’t stand pop ups and they have a good reason to feel that way. They tend to be irritating. They intrude on your internet use. When they play audio or other sounds automatically they get you in trouble in the office or with the people in your family who are also in the room. If you want to close them you will have to give up your personal info. Some even put malware and cookies inside your computer systems. There are certainly not very many people who actually like experiencing pop-ups and yet most IMers continue to use them. Why is this?
The serious truth is that IMers employ pop up ads because they get the job done. They get the focus of the viewer. It has been confirmed many times that you will not get as fine a result with a voluntary opt-in box on your sidebar or even into the principal content of your site as you do with a pop up.
Of course that doesn’t mean that those very same IMers should keep using them. What kind of worth will there be to an e-mail address that is solely given under duress? Usually what happens is that the person just chooses to immediately opt out of your list as soon as they get the first e-mail from you. How great can page viewers be when the majority of it clicks away because it is genuinely offended by your ad? Sure you want to generate income, but is this really the best way? Couldn’t there be an additional option available to those who want to build an e-mail list and sell things?
The truth is just this: if you have a good product, you aren’t going to need a pop up if you can present that product well. Concentrate first on creating a top quality product so that you won’t have to make use of an annoying pop up to get the job done for you. Write an awesome sales or splash page. Make your written content and copy so powerful that it is able to grab your reader’s attention so hard that it never has to let go. No pop up banner ad can actually substitute the actual value of your product.