Facebook is turning out to be a great resource for companies that are trying to get more exposure on the social web. The Internet is growing with warp speed and a lot of its growth can be contributed to sites like Facebook and Twitter. That’s right; you should have a customized landing page ready so that all your traffic lands on it. Once you’ve created this page it becomes your default landing area.
This is easily changed within your settings; all you need to do is create a tab indicating where your target landing page is located. You can customize this landing page just the way you would do normally, nothing different. Your landing page needs to let visitors know what’s in it for them if they follow you and the layout and design needs to be user friendly and comfortable. Tell your visitors that you want them to “like” your page.
Facebook has begin giving away vanity URLs to their members. This means that you can have a Facebook page listed as Facebook.com/YourCompanyName. This is of extreme importance because you want people to visit, recognize and remember the URL of your website. Make it easy for your fans by using the vanity URL feature. Besides that, this will let you put your company’s name in the URL, which is a good way to rev up SEO.
Additionally, you can use Google Analytics on your Facebook page to track where your visitors are coming from and how many of them are repeat. Facebook does offer some valuable information but Google Analytics providers a little additional numbers to draw from. Additionally, many marketers feel that the long history of Google Analytics makes it a more reliable source of information. It’s just an option, depending on your business needs you go for either one, but installing Analytics on your page won’t do any harm. Go ahead and start applying the above tips, and soon you’ll realize the real potential of Facebook and what it can do for your business.