If you’ve been trying to get increased traffic from the search engines or even just boost your rankings in their results, you should start by taking a look at your website. You need to realize that if you want to obtain the best position as possible in the search engines you need to make sure your keywords are located in the right places on your website. We are going to show you, in the next few paragraphs, where, why and how you should be making use of the keywords for your website.
The first thing a lot of you probably know is that you should have the keyword or keyword phrase inside the URL of the site. This isn’t exclusively for websites but for blogs too. Every single post you make will need to have the primary keyword in the URL. This is extremely easy to do with a wordpress platform as you’re able to modify the link while your writing your post. You need to ensure your keyword or phrase is actually incorporated in all of these tags. Having your keywords in these tags will allow the search engine crawler pickup what your Internet site is about. This essentially means that any page you create should have the keyword or keyword phrase in the first sentence of the content. Generally the same as previously mentioned you need to have the keyword in the last sentence of your content.
And let us not forget about the keyword density which is also very important. Somewhere between 3% and 5% is exactly where you will want your keyword density to be. Keyword stuffing is when you simply add the keyword to almost every sentence and the search engines may penalize you for that.
Something else you will want to take care of is how you format all of the keywords on the page. When ever possible, as well as in every case you will need to use the bold, underline and the italic options on your keywords. So each and every time your keyword shows up in the content it ought to be in one of those three formats. The key here is to employ a different format any time you use the keyword.
That’s all, if you stick to these simple tips you will find that you will be able to boost your search engine ranking for your website or web page. Here’s a tip, while it is important to build links to your home page it’s also wise to be creating these links for each and every page on that site.