Increasing the trustworthiness of your business is really necessary if you want to see long term results.
No one will ever do business with you if they can’t trust you to some degree, and one proven method is – as you know, through the presence of testimonials. If you’re in the position where you have made some sales, but you don’t have many testimonials, then that needs to be addressed, immediately. In the following article we will look into 3 useful tips to help you get valid testimonials from your customers.
Another effective way to generate testimonials from your customers is to ask them to take part in a short survey about your product/service. Whatever you decide to ask about, do what you can to get people to actually take the time to complete the survey and return it. Always include a question that potentially reflects positively about your product or service. If you find something you can use as a testimonial, that’s great, but do be sure you receive permission prior to using anything in public. When you ask someone to give you a testimonial, you have to do it in a quiet way. The word testimonial can be unappealing to a lot of people when they have to give things in writing. So instead of using the word testimonial you can ask them to talk about your product and how it has changed their lives. They won’t feel too much pressure to be professional or forceful. It gives them option of laying out the story the way they want to, in their own words.
You can use a clever strategy that involves presenting a testimonial for you that puts you in a favorable light when viewed with your competitors. You don’t want anything to backfire, so don’t trash talk your competitors to you your prospects. On the other hand, there’s nothing wrong with your customs saying something about how well you compare to others.
No made-up testimonials, ever, and everything has to be legit and above board.