Irrespective of how you break it down, web advertising costs. Any kind of advertising costs. But one major virtue of advertising online is that certain strategies let you pay in time rather than in readies. There are arguments to all kinds of web advertising. What will work for you depends on the product/service you are marketing, the demographics of who you are marketing it to and your time and budget allowances. Luckily, there are numerous of these: article marketing, online classified advertising, safelists, traffic exchanges, topical forums and, of course, the all-powerful social networking sites.