This is a good way to network online without having to essentially go to a networking type of meeting. But this is also a way to make that first connection which can then lead to an offline type of get-together. Although you can set up a Facebook page which actually promotes your business, you will not be doing any kind of hypey advertising on your Facebook profile. However, you may also do pay-per-click advert in Facebook and these can be more promotional.
Remember as you’re going about in your wider-scope advertising campaigns, that one of the biggest Internet advertising trends right now’s the shift back to the local market. This kind of selling builds your brand, allows you reach more buyers and to get a jump on your competition who haven’t yet joined the trend.