The difference between success and failure for an email marketing campaign can literally come down to the ability to write good subject lines. This article provides a few excellent tips designed to help you create subject lines that are sure to get results.
You should put a number in the subject line of your email in order to improve responses. Numbers seem to stand out and make people want to see more. By placing a number in your subject line, you will make people want to open your emails and read them. For examples, if you’re emailing them an article about “Five Tips on Yoga” then use the number “5″ there. Another excellent reason for it being a good subject line is because it describes itself. Before they even open the email, it tells the prospects what to expect. So, do it, but don’t go to the extreme.
Avoid using too many capital letters throughout your subject line. The first word or your subject line is often the only one that needs to be capitalized. Some marketers don’t even capitalize that letter and still draw in excellent responses. Besides that, if you use capital letters in your subject line, it looks a little rude because it seems like you’re yelling, definitely not a good expression. You never want to create a subject line that appears unprofessional.
Keep your subject line to less than 60 characters. Your entire message needs to be viewable in smaller windows.
You don’t need major training in order to write attention grabbing and action pulling subject lines but these tips will certainly help.