There are a few things to keep in mind when starting your keyphrase analysis. Select your keywords thoroughly. This way you can stay current and keep visitors coming to your website. Use the keywords in articles or in a blog on your website. Write your own original content or if you do not consider yourself a writer, hire someone that is. Besides Google, some of the other more popular key phrase research tools are Market Samurai, Wordstream, and AdGooRoo, solely to name a couple. An amazing paid keyphrase analysis tool is Micro Niche Finder. The one problem you will face when using the Google keyword tool is that everyone is else is using it too. That suggests that hundreds or even more of internet marketers will be using this specific tool and focusing on the same keywords. For any would be internet marketers, learning how to do effective key phrase research is the 1st step to making big money on the internet.